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[悬赏]客户反馈和数据分析:良好客户保留率的关键 (已翻译29%)

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英文原文:Customer Feedback and Data Analysis: The Keys to a Good Customer Retention Rate
标签: 数据分析
admin 发布于 2017-07-26 14:12:50 (共 7 段, 本文赏金: 13元)
参与翻译(2人): yancy_zhang sea_island 默认 | 原文

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任何一家公司,为了使其自身能继续运转下去,都需要注意关键的一点:当自己的客户完成一次购买后、开始下次购买前,留住他们。现实状况是,许多企业在吸引新客户方面不遗余力,不过如果无法让你吸引来的客户成为回头客的话,那么你之前所做的努力就是徒劳一场。为了留住自己的顾客,有一种方法可以采纳:关注你的用户的反馈情况,并对这些信息进行数据分析。然而,如果要提高回头客率的话,除了这点还有其他重要的事情需要关注。

yancy_zhang
翻译于 17天前
 

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Understanding the Typical Customer’s Profile

Building a solid customer retention rate begins long before the company offers their services online. Marketing and management teams need to come together and focus on generating a profile of what their typical customer base will look like. Things such as race, gender, age group, geographic location, and other such demographic information need to be compiled into a few different profiles. With these profiles set in motion, then a company can focus on figuring out ad campaigns that will attract more customers.

These profiles are not stagnant, though. As the company grows, they need to be revisited and refined as needed to tailor the company toward a specific customer type. Additionally, it is important to understand that more profiles might need to be created over time. These profiles are going to match with new products and services that a company might be willing to offer in the future. These profiles will ensure that retaining customers happens for a lifetime instead of just for one instance.



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Giving Customers a Positive Experience

First-time customers and returning customers alike are going to look for an ease of use with any company’s website. Therefore, the website’s layout needs to be easily understood in how it works. Having a no-gimmicks policy here is what will leave a lasting impact. Customers want to have their purchasing process spelled out for them in black and white without any gray areas.

At the same time, customers who need to reach out to the company for questions and concerns need attention above all. The more promptly an accurate answer is given to their queries, the more likely they are to come back and purchase other items in the future.



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Understanding Customer Retention Goes Beyond Ad Campaigns

Advertising campaigns are a great idea to generate business. They should be focused on bringing in new customers while attracting repeating customers to revisit again, though. In essence, focusing on customer success rates matters more than the money being lost or made through an ad campaign. After all, returning customers are going to expect the same ease of use with a company’s website time and time again.

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提供订阅信息

大多数公司都认为“订阅”这个词每个月都有特定的价格。然而,有一种方法可以让订阅产生客户保留,而不会让客户损失任何东西。不同的公司都有电子邮件列表,客户可以通过电子邮件订阅,作为一种交流方式。这些订阅用户可能首先会听到广告宣传和新产品或服务。这种策略很好地鼓励客户在不被告知的情况下就业务进行对话。因此,口碑广告仍然是当今最强大的营销模式之一。这种类型的营销变得更加简单,因为客户只需按下按钮,就可以将邮件发送到联系人列表中的其他电子邮件地址。

sea_island
翻译于 15天前
 

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Moving Subscription Models to Social Media

What most customers do not realize is that a lot of businesses pay attention to people who subscribe to their social media outlets. Going through Facebook and generating a page about a company is easy, and it is a great way for customers to be reminded about upcoming sales and new products or services. One, simple message on a social media post canreach thousands of customers within minutes. This number skyrockets as people are likewise able to share the post by simply pushing a button. Statistics indicate that customers who subscribe to a social media outlet are bound to return as information becomes available. Therefore, social media posts, like e-mail subscription lists, need to be updated with information routinely to maintain customer interest.



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Conclusion

There are many ways to go about retaining customers for the long haul. Most of these efforts are simplistic and do not take much time to perform. The overall goal, though, is to make a first-time customer feel enticed to be a full-time customer. The more welcome and informed they feel in the long run, the more likely they are to return. After all, the main point here is to form a relationship with that customer, which will last a lifetime.


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